WELCOME TO Swim and Sweat Shows 2025 EDITION!
Swim and Sweat Shows 2025 returns to Miami Beach from May 28 to June 1, bringing a dynamic lineup of over 100 runway shows and 20+ satellite events throughout the city. Be part of the excitement—registration is now open!
Swim and Sweat Shows - The Shows 2025 All-Access Industry Pass
Experience Swim and Sweat Shows – The Shows 2025 like an insider with the All-Access Industry Pass. From May 29 to June 1, enjoy priority entry to runway shows, exclusive events, panels, wellness activations, and full official programming—all at a special discounted rate.
Designed for fashion professionals, buyers, media, stylists, and influencers, this pass is your gateway to premier networking, brand discovery, and trend forecasting at the world’s leading swimwear event.
Only 100 passes available—claim yours now and connect with the innovators shaping the future of fashion and beauty.
Swim and Sweat Shows - The Shows 2025 VIP Experience
Swim and Sweat Shows invites fashion enthusiasts to indulge in an exclusive VIP experience tailored for the public.
Gain premium access to runway shows, skip the lines with priority red carpet entry, and enjoy luxury perks like beauty lounges, private gifting suites, VIP-only areas, and invitations to elite after-parties usually reserved for industry professionals.
Swim and Sweat Shows -THE SHOWS OFFCIAL SCHEDULE 2025
What to Expect at Swim and Sweat Shows 2025?
Retail Showrooms
Fashion Shows
This season, Swim and Sweat Shows 2025 will feature over 60 thrilling runway shows happening throughout South Beach from May 28 to June 1.
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Wellness Activations
Expanding on its commitment to wellness, Swim and Sweat Shows will host the Swim Fit program from May 29 to June 1, featuring a range of fitness and wellness activations focused on health, mindfulness, and movement. Exclusive gifting suites will also be available to a select VIP guest list, curated by official Swim and Sweat Shows brand partners and offering access to premium products.
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Exclusive Gifting
Exclusive gifting suites will be accessible to a handpicked VIP guest list, courtesy of official Swim and Sweat Shows brand partners—providing access to high-end, premium products.
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Splash Shopping Event
Splash is a dynamic designer marketplace taking place on May 29 during Swim and Sweat Shows 2025. Showcasing more than 20 up-and-coming fashion and beauty brands, this curated shopping event is open to the public and highlights innovation, exploration, and community connection.
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Thought-Leader Panels
Returning on May 29 at The Bass Museum, the Next Impact panel series will feature leading voices exploring topics such as artificial intelligence in fashion, sustainability, wellness, and contemporary branding approaches.
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Influencer Gatherings
This year’s Swim Week will also feature dedicated lounges for influencers and content creators, along with exclusive receptions aimed at fostering connection and collaboration within the global fashion and digital creator communities.
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Clean Beauty Lounges
Several mindful beauty lounges will provide complimentary product experiences, encouraging wellness-focused self-care in an upscale, relaxing environment.
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New Product Debuts
Guests can look forward to a surge of fresh brand debuts from rising stars and well-known names in fashion and beauty.
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Brand Showcases
Exclusive retail showrooms will be available all week for buyers and media to explore the season’s most sought-after collections up close.
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Designer Spotlights
Swim and Sweat Shows Media Days will take place on May 28 and 29, offering press exclusive access to designers for interviews and media opportunities.
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Buyer Networking Events
The Hammock Show will host an exclusive designer and buyer reception, creating a stylish environment for key industry professionals to connect and network.
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Nightlife Experiences
Naturally, Swim and Sweat Shows wouldn’t be complete without its vibrant nightlife—official after-parties will light up multiple venues across the city, extending the excitement long after the runway shows end.
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Get Involved!
Discover how you can become a part of Swim and Sweat Shows, whether you’re a fashion or beauty brand. Increase your brand’s presence in major markets across the U.S Latin-Caribbean, and Europe, while immersing yourself in the dynamic creative community at the Swim and Sweat Shows. Broaden your global influence and connect with key industry leaders in one of the most exciting fashion destinations in the world.
Runway Presentations
Designers can seize the exclusive opportunity to present their collections at renowned events such as Swim and Sweat Shows, New York Fashion Week, and Art Basel – Miami. These prestigious platforms provide unmatched visibility to global audiences, industry experts, and prospective buyers, enabling designers to boost their brand’s presence and impact in the fashion industry.
Industry Exhibitions
Brands can present their collections at the Hammock Trade Show during Swim and Sweat Shows, drawing attention from both domestic and international buyers. These trade events provide an ideal setting to introduce your brand, increase visibility, and lay the groundwork for wholesale distribution in the U.S. They offer a valuable opportunity to connect directly with key industry leaders and broaden your global presence.
Brand Visibility Hub
Backstage is Swim and Sweat Show’s exclusive platform created to empower designers, brands, agencies, media professionals, models, and creatives with unmatched marketing opportunities and engagement tools. Acting as a year-round promotional hub, it enhances brand visibility beyond the runway and facilitates personalized connections unique to the Swim and Sweat Shows experience. With exclusive features and resources, Backstage helps amplify exposure and supports ongoing success during the event and throughout the year.
Immersive Pop-Up Experiences
Our focus is on maximizing brand exposure and creating impactful opportunities that boost awareness and sales. Through carefully curated pop-up experiences and interactive events, we give brands a direct line to their ideal audience. The Splash event at Swim and Sweat Shows exemplifies this approach—providing a dynamic setting where brands can connect with both consumers and industry insiders, helping to drive sales and build lasting brand relationships.
